SERBIAN STUDIO SERVING ACES: Peter Gregson Sudio
вЂњIt is not only the great tennis players that Serbia is producing these days – it can boast some world-class designers, too. Among them is the Novi Sad – based, award-winning, independent graphic-design studio of Peter Gregson.
Peter Gregson founded the studio in 2005 with Jovan Trkulja and Marijana Zaric. They work on diverse range of projects including editorial, exhibitions, signage, packaging, corporate literature, website and animation. But it is their identity and packaging design that have brought them to international attention. For example, the visual ID for Woman Hairstyle Studio effectively captures the essence of the company with a wonderfully elegant approach. Some of the projects also reveal a humorous and playful side to the firm. Check out more stunning design ideas from this new Serbian star at: www.petergregson.comвЂќ
Source: IdN Magazine / PICK OF TH MONTH / IdN Magazine / Volume16 Number5
“Every Day” – Svaki Dan is brand name for tomato based, handmade pasta sauces. Client is Danubius. There are four delicious different tastes. Concept & Design by: PG. Illustration by: Marijana Zaric.
New Approaches to Packaging Design by Gestalten . Some works of Peter Gregson Studio will be featured in this book which demonstrates diverse solutions designers have found to deal with many different themes such as creating approachability through a whimsical and lighthearted appearance and material surfaces or promoting value and trustworthiness or conveying a handmade feeling to an artisanal product with a sophisticated, refined and purposeful look. All of the featured examples deliver their own unique brand values and experiences and set them apart in the competitive marketplace. Boxed and Labelled offers exciting solutions and presents state-of-the-art packaging design today. Editors: R. Klanten, S. Ehmann. Language: English. Release date: October 2009.
Concept and Logo design for project The other side of Serbia done by Peter Gregson Studio. The Government of the Republic of Serbia, Ministry for Sustainable Development and “Cinnamon Production” as an executive production company have embarked on the project entitled “The other side of Serbia”, which comprises a presentation of 42 undeveloped municipalities in Serbia. This series of shows aims to present economic and tourist potentials, to draw attention to the way of life of the population in these areas and to entice potential investments.
PG developed concept and visual identity for new nut packaging called WANTED (pistachios, cashew nuts and peanuts). The aim of this project was to create an eye catching and funny package for the most desired (wanted) products. Each product has a warrant for a wanted person – ingredient on the front. For instance cashew nut is an Indian. In a Serbian cashew nut is translated as Indian nut, which explains the turban.