Peter Gregson designed a series of 6 different Coca-Cola cans for the celebration of Coca Cola’s 125th anniversary. We used old Coca-Cola ads and posters (from 1930’s, 1940’s) and implemented them in order to create the can that would remind of the Coca Cola’s longevity and, at the same, be something completely new.
Coca-Cola 125th Anniversary Collectible Cans
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Filed under Packaging Design, Peter Gregson newer work
BEWARE!
Filed under Ilustration, Peter Gregson newer work, Poster design
BEWARE (ПАЗИ! - in Serbia Cyrillic) is a series of 9 illustrated posters for the primary schools in Novi Sad. Posters are the part of campaign “SAFE WORLD” of the Public Health Institute of Vojvodina (Serbia) that was aimed at raising awareness of young children and teenagers regarding their safety.
Poster No. 1 - TRAFFIC / RIDING BICYCLE: BEWARE! Use your head and the helmet when you ride a bike. Be smart and careful in traffic and keep your health and life! Poster No. 2 - INTERNET: BEWARE! If you use internet you are probably familiar with it’s negative effects. So, be careful where you give your personal data, don’t stare all day at the screen and you really don’t have to “like” everything! Poster No. 3 - REPORTING VIOLENCE: BEWARE! OK, you know that there aren’t superheroes in real life, but if you see violence, don’t just stand there, call for help and you WILL be somebody’s hero!
Poster no. 4 - NARCOTICS: BEWARE! There are many fantastic ways to have a great time, to be cool, to be the “man”. Drugs and other psychoactive substances are not going to get you there. Poster No. 5 - FIRECRACKER INJURIES: BEWARE! Causes for great celebrations are rare and often followed by fireworks, rockets and firecrackers. Therefore, if you want to be able to celebrate each year be careful – use your head so you don’t loose your hand. BE CAREFUL WITH FIRECRACKERS! Poster No. 6 - SWIMMING: BEWARE! The part of the water designated for swimming on public beaches is limited for a reason and the line of buoys may often be the line between life and death. THINK ABOUT IT WHEN YOU ARE GOING SWIMMING!
POSTER No. 7 TRAFFIC - STREET CROSSING: BEWARE! When you cross the street first take a look, don’t run, don’t rush in, stop and think! DON’T ACT LIKE A FLY WITHOUT THE HEAD (an old Serbian proverb that refers to the people who don’t think before they act). Poster No. 8 - PLACE TO PLAY: BEWARE! When you choose a place to play make sure that it is safe. Don’t choose railroad or train cars, construction yards, ditches and similar. PLAY ON THE HOME FIELD! Poster No. 9 - ALCOHOL: BEWARE! Alcohol effects in six steps: 1) changes the person’s mood (for better or worse), 2) talking rubbish, 3) seeing double, 4) feeling sick , 5) vomit and headache, 6) poisoning. ALCOHOL IS THE MOST COMMON CAUSE OF POISONING WITH YOUNG PEOPLE!
Krc&Ko. NEW Snacks!
Filed under Identity, Ilustration, Packaging Design, Peter Gregson newer work
Krc&Ko. (Crunch&Co. in English) is line of various snack products. PGS task was to create entirely new brand on the market, which included visual identity, naming the product and package design. The name Krc&Ko. actually represents the character that enjoys eating various snacks as illustrated on the package (and “company” is actually KRc’s friends who represent each of the various snack products).
Granny’s Secret Redesign
Filed under Identity, Interesting stuff, Packaging Design, Peter Gregson newer work, news
We were engaged to completely redesign the Bakina Tajna (Granny’s Secret) line of traditionally made products from the Serbian food company FOODLAND… and we did. We redesigned the label and the glass container. The only problem is that it still hasn’t been formally introduced, but it will be very soon (that’s the reason for wrapping around the bottle and jar). As soon as it is introduced, we will be free to fully discover the “Granny’s Secret”.
Krc&Ko. PopCorn
Filed under Identity, Ilustration, Packaging Design, Peter Gregson newer work
Krc&Ko. is a microwave pop-corn line of products that comes in 4 different tastes. PGS task was to create entirely new brand on the market, which included visual identity, naming the product and package design. The name Krc and co. actually represents the character that enjoys eating pop corns as illustrated on the package (and “company” is actually KRc’s friends who represent each of the 4 flavors).
All Ego Lies
Filed under Identity, Ilustration, Interesting stuff
Design and concept for the Book cover for Allegories / ALL EGO LIES.
World Tolerance Day
Filed under Ilustration
Newspaper ad illustration regarding the World Tolerance Day made for the Ministry of Human Rights and Minorities of Republic of Serbia. Ilustration by: Marijana Zaric 
50th Anniversary
Filed under Identity, Peter Gregson newer work, book design
Title: ТРАЈАЊЕ (Continuance). Design and layout for the monograph for the 50th Anniversary of University of Novi Sad. The book was printed in hard covers with 5 color mutations of the front page. Layout by: Nemanja Jehlicka.
HEDGEHOG’S HOUSE - Finally!
Filed under Ilustration, Interesting stuff, news
llustrations for Branko Ćopić’s famous children book JEŽEVA KUĆICA or HEDGEHOG’S HOUSE, which was published by Montenegrin publisher TOBOGAN and introduced at the 2010 Belgrade Book Fair. Although our Art Director Marijana Zarić did most of the work, the entire PGS was taken back to their childhood for a moment. It’s nice to have projects like this one. Book has hard cover with 13 full color illustrated spreads (28 pages). Illustration done by: Marijana Zaric & Viktorija Cikos.
