Thinktopia®, an idea generator company for some of today’s leading brands, commissioned this 26×36,8 inch poster from Peter Gregson Studio. Illustration done by: Marijana Zarić.
“Great design is a path to greater consumer advocacy, commercial success and an uptick on the bottom line in any economy. Design that, and you have what everyone—consumer, brand team and management—is looking for.”
Recessionary rethink, reimagine, redesign.
By Patrick Hanlon, ceo Thinktopia®
PGS designed new corporate ID and a tag line for well known Serbian juice producing company Fresh & Co. The main idea was to create a cheerful logo, which will communicate neutrality and, naturally, a range of fruits.
BlogJobMedia is the New Media Marketing company based on businesses such as developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, and product reviews, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. Concerning all those aspects for future business of this client, Peter Gregson Studio has created company name and visual identity for BlogJobMedia.
SERBIAN STUDIO SERVING ACES: Peter Gregson Sudio
“It is not only the great tennis players that Serbia is producing these days - it can boast some world-class designers, too. Among them is the Novi Sad - based, award-winning, independent graphic-design studio of Peter Gregson.
Peter Gregson founded the studio in 2005 with Jovan Trkulja and Marijana Zaric. They work on diverse range of projects including editorial, exhibitions, signage, packaging, corporate literature, website and animation. But it is their identity and packaging design that have brought them to international attention. For example, the visual ID for Woman Hairstyle Studio effectively captures the essence of the company with a wonderfully elegant approach. Some of the projects also reveal a humorous and playful side to the firm. Check out more stunning design ideas from this new Serbian star at: www.petergregson.com”
Source: IdN Magazine / PICK OF TH MONTH / IdN Magazine / Volume16 Number5
New Approaches to Packaging Design by Gestalten . Some works of Peter Gregson Studio will be featured in this book which demonstrates diverse solutions designers have found to deal with many different themes such as creating approachability through a whimsical and lighthearted appearance and material surfaces or promoting value and trustworthiness or conveying a handmade feeling to an artisanal product with a sophisticated, refined and purposeful look. All of the featured examples deliver their own unique brand values and experiences and set them apart in the competitive marketplace. Boxed and Labelled offers exciting solutions and presents state-of-the-art packaging design today. Editors: R. Klanten, S. Ehmann. Language: English. Release date: October 2009.
