Peter Gregson cooperation with Serbian home-style food brand GRANNY’S SECRETВ® continued with their line of organic products. We designed the label and cap and gave a fresh look to Granny’s SecretВ® ORGANIC! Read More
Category Archives: Packaging Design
Granny’s Secret Organic
PANON Dairy
Peter Gregson Studio designed the packaging and ID for new brands of organic and non-organic milk, yogurt and kefir called PANON® and BIOPANON®. They are produced in 0.5 and 1 liter packaging. We saw this task as an opportunity to go back to the “basics” both in design and tradition. So, we used the pattern of traditional embroidery and turned it into a simple graphic form.
The Bite that counts!
trust the nature™
Another gem we are proud of is the new design for organic line of products called Terra OrganicaВ® from the Serbian food company FOODLAND. Our work here includes slogan, brand itentity and label design.
NATURALL & ZDRAVO
Redesign of 100% natural juices and other organic/bio products from the Serbian company ZdravoOrganic, which manufactures healthy organic food products, included creating the new label and the new shape of glass containers. The very name of the product, “ZDRAVO”, has ambiguous meaning in Serbian language – it means both HELLO and HEALTHY, which in a way introduces the redesign and communicates the HEALTH platform of their organic/ natural / healthy food products.
GRANNY’S SECRET
GRANNY’S SECRET is the best line of natural home style food products on Serbian market and PeterGregsonStudio task was to create a completely new glass packaging and labels for their products. Since all of our art directors had beautiful warm memories of their grandmas, it didn’t take long to incorporate them into the design. The label reminds of the old fashioned lace work communicating the tradition and luxury simultaneously and emphasizing that consumers will get a premium product. Furthermore, gentle shapes of the glass packaging were chosen to remind the consumers of the warmth and the taste of grandma’s kitchen.
Coca-Cola 125th Anniversary Collectible Cans
Peter Gregson designed a series of 6 different Coca-Cola cans for the celebration of Coca Cola’s 125th anniversary. We used old Coca-Cola ads and posters (from 1930’s, 1940’s) and implemented them in order to create the can that would remind of the Coca Cola’s longevity and, at the same, be something completely new.
Krc&Ko. NEW Snacks!
Krc&Ko. (Crunch&Co. in English) is line of various snack products. PGS task was to create entirely new brand on the market, which included visual identity, naming the product and package design. The name Krc&Ko. actually represents the character that enjoys eating various snacks as illustrated on the package (and “company” is actually KRc’s friends who represent each of the various snack products).
Granny’s Secret Redesign
We were engaged to completely redesign the Bakina Tajna (Granny’s Secret) line of traditionally made products from the Serbian food company FOODLAND… and we did. We redesigned the label and the glass container. The only problem is that it still hasn’t been formally introduced, but it will be very soon (that’s the reason for wrapping around the bottle and jar). As soon as it is introduced, we will be free to fully discover the “Granny’s Secret”.
Krc&Ko. PopCorn
Krc&Ko. is a microwave pop-corn line of products that comes in 4 different tastes. PGS task was to create entirely new brand on the market, which included visual identity, naming the product and package design. The name Krc and co. actually represents the character that enjoys eating pop corns as illustrated on the package (and “company” is actually KRc’s friends who represent each of the 4 flavors).








