{"id":1120,"date":"2011-09-14T09:59:48","date_gmt":"2011-09-14T08:59:48","guid":{"rendered":"http:\/\/www.petergregson.com\/blog\/?p=1120"},"modified":"2013-07-25T12:25:13","modified_gmt":"2013-07-25T11:25:13","slug":"the-coca-cola-belgrade-office","status":"publish","type":"post","link":"https:\/\/www.petergregson.com\/blog\/the-coca-cola-belgrade-office\/","title":{"rendered":"The Coca-Cola Head office Belgrade"},"content":{"rendered":"<p>We were engaged by Coca-Cola Co. Serbia to do the branding of their offices in Belgrade. Our task was summarized in the following: &#8220;100% same place, 100% same people, 100% new look&#8221;. In other words, we were in charge of designing wall decorations. The idea behind the main visual came from the new Coca-Cola strategy for the future. We used some of their symbols and messages (100% positive, 100% cool, 100% think, etc.) deriving from their slogans: Sustainability and Live positively.<\/p>\n<p style=\"text-align: center;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd1f.jpg');\"  href=\"http:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd1f.jpg\"><img decoding=\"async\" class=\"aligncenter  wp-image-1281\" title=\"pgs_tccbgd1f\" alt=\"\" src=\"http:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd1f.jpg\" width=\"710\" srcset=\"https:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd1f.jpg 1109w, https:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd1f-299x197.jpg 299w\" sizes=\"(max-width: 1109px) 100vw, 1109px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><!--more--><img decoding=\"async\" class=\"aligncenter  wp-image-1124\" title=\"pgs_tccbgd2\" alt=\"\" src=\"http:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2011\/12\/pgs_tccbgd2.jpg\" width=\"710\" srcset=\"https:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2011\/12\/pgs_tccbgd2.jpg 1109w, https:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2011\/12\/pgs_tccbgd2-299x191.jpg 299w\" sizes=\"(max-width: 1109px) 100vw, 1109px\" \/><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd3a2.jpg');\"  href=\"http:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd3a2.jpg\"><img decoding=\"async\" class=\"aligncenter  wp-image-1192\" title=\"pgs_tccbgd3a2\" alt=\"\" src=\"http:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd3a2.jpg\" width=\"710\" srcset=\"https:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd3a2.jpg 1356w, https:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd3a2-300x172.jpg 300w\" sizes=\"(max-width: 1356px) 100vw, 1356px\" \/><\/a><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd3b1.jpg');\"  href=\"http:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd3b1.jpg\"><img decoding=\"async\" class=\"aligncenter  wp-image-1190\" title=\"pgs_tccbgd3b1\" alt=\"\" src=\"http:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd3b1.jpg\" width=\"710\" srcset=\"https:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd3b1.jpg 1356w, https:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd3b1-300x174.jpg 300w\" sizes=\"(max-width: 1356px) 100vw, 1356px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd3c3.jpg');\"  href=\"http:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd3c3.jpg\"><img decoding=\"async\" class=\"aligncenter  wp-image-1194\" title=\"pgs_tccbgd3c3\" alt=\"\" src=\"http:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd3c3.jpg\" width=\"710\" srcset=\"https:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd3c3.jpg 1365w, https:\/\/www.petergregson.com\/blog\/wp-content\/uploads\/2012\/02\/pgs_tccbgd3c3-300x173.jpg 300w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We were engaged by Coca-Cola Co. Serbia to do the branding of their offices in Belgrade. Our task was summarized in the following: &#8220;100% same place, 100% same people, 100% new look&#8221;. In other words, we were in charge of<\/p>\n","protected":false},"author":2,"featured_media":1847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,11,16],"tags":[],"class_list":["post-1120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting-stuff","category-news","category-office-branding"],"_links":{"self":[{"href":"https:\/\/www.petergregson.com\/blog\/wp-json\/wp\/v2\/posts\/1120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.petergregson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.petergregson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.petergregson.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.petergregson.com\/blog\/wp-json\/wp\/v2\/comments?post=1120"}],"version-history":[{"count":37,"href":"https:\/\/www.petergregson.com\/blog\/wp-json\/wp\/v2\/posts\/1120\/revisions"}],"predecessor-version":[{"id":2014,"href":"https:\/\/www.petergregson.com\/blog\/wp-json\/wp\/v2\/posts\/1120\/revisions\/2014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.petergregson.com\/blog\/wp-json\/wp\/v2\/media\/1847"}],"wp:attachment":[{"href":"https:\/\/www.petergregson.com\/blog\/wp-json\/wp\/v2\/media?parent=1120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.petergregson.com\/blog\/wp-json\/wp\/v2\/categories?post=1120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.petergregson.com\/blog\/wp-json\/wp\/v2\/tags?post=1120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}