Krc&Ko. (Crunch&Co. in English) is line of various snack products. PGS task was to create entirely new brand on the market, which included visual identity, naming the product and package design. The name Krc&Ko. actually represents the character that enjoys eating various snacks as illustrated on the package (and вЂњcompanyвЂќ is actually KRcвЂ™s friends who represent each of the various snack products).