Peter Gregson Blog

The Knight, the Devil, and Death

Peter Gregson — Fri, 04 May 2012 12:09:58 +0000

New PGS design for 4 book covers for contemporary Bulgarian fiction writers.

Ripe :) Fruit Farms ID

Peter Gregson — Tue, 13 Mar 2012 11:06:40 +0000

Peter Gregson Studio create name and ID for Ripe - Fruit Farms Serbia. Logo designed by: Nemanja Jehlicka.

Imagotopia™

Peter Gregson — Fri, 24 Feb 2012 18:01:12 +0000

Last few months Peter Gregson, Marijana Zaric and Imagotopia™ team are working on something new! It will come sooooooon!

trust the nature™

Peter Gregson — Mon, 13 Feb 2012 16:07:56 +0000

Another gem we are proud of is the new design for organic line of products called Terra Organica® from the Serbian food company FOODLAND. Our work here includes slogan, brand itentity and label design.

Terra Organica® products are made according to traditional recipes from selected organic fruit and vegetables. Organic means that they are grown naturally, without pesticides, herbicides, genetic modification and that they are not contaminated with chemicals or fertilizers. Since organic production is strictly controlled process, our products were certified by renowned international certification house BCS. We are proud to say that our organic products can be summed up in three beautiful words – delicious, nutritious and healthy.

NATURALL & ZDRAVO

Peter Gregson — Wed, 19 Oct 2011 15:39:46 +0000

Redesign of 100% natural juices and other organic/bio products from the Serbian company ZdravoOrganic, which manufactures healthy organic food products, included creating the new label and the new shape of glass containers. The very name of the product, “ZDRAVO”, has ambiguous meaning in Serbian language – it means both HELLO and HEALTHY, which in a way introduces the redesign and communicates the HEALTH platform of their organic/ natural / healthy food products.

Biougalj ID

Peter Gregson — Sun, 16 Oct 2011 17:26:32 +0000

We create ID for Biougalj Company (Biougalj = Biochar or terra preta, is a name for charcoal when it is used for particular purposes). Nemanja Jehlicka we love you :)!

The Coca-Cola Head office Belgrade

Peter Gregson — Wed, 14 Sep 2011 08:59:48 +0000

We were engaged by Coca Cola Co. Serbia to do the branding of their offices in Belgrade. Our task was summarized in the following: “100% same place, 100% same people, 100% new look”. In other words, we were in charge of designing wall decorations. The idea behind the main visual came from the new Coca Cola strategy for the future. We used some of their symbols and messages (100% positive, 100% cool, 100% think, etc.) deriving from their slogans: Sustainability and Live positively.

Faculty of Sciences, University of Novi Sad

Peter Gregson — Wed, 10 Aug 2011 20:02:27 +0000

Promotional material for the Faculty of Sciences, University of Novi Sad enrollment campaign. We photographed real life objects and used them to design the posters and other materials for each Department of the faculty (chemistry, physics, geography, biology, mathematics, etc.). Ooops she did it again. Milica Pantelic :).

GRANNY’S SECRET

Peter Gregson — Tue, 19 Jul 2011 15:48:19 +0000

GRANNY’S SECRET is the best line of natural home style food products on Serbian market and PeterGregsonStudio task was to create a completely new glass packaging and labels for their products. Since all of our art directors had beautiful warm memories of their grandmas, it didn’t take long to incorporate them into the design. The label reminds of the old fashioned lace work communicating the tradition and luxury simultaneously and emphasizing that consumers will get a premium product. Furthermore, gentle shapes of the glass packaging were chosen to remind the consumers of the warmth and the taste of grandma’s kitchen.

Coca-Cola 125th Anniversary Collectible Cans

Peter Gregson — Wed, 01 Jun 2011 14:11:18 +0000

Peter Gregson designed a series of 6 different Coca-Cola cans for the celebration of Coca Cola’s 125th anniversary. We used old Coca-Cola ads and posters (from 1930’s, 1940’s) and implemented them in order to create the can that would remind of the Coca Cola’s longevity and, at the same, be something completely new.