We were engaged by Coca Cola Co. Serbia to do the branding of their offices in Belgrade. Our task was summarized in the following: вЂњ100% same place, 100% same people, 100% new lookвЂќ. In other words, we were in charge of designing wall decorations. The idea behind the main visual came from the new Coca Cola strategy for the future. We used some of their symbols and messages (100% positive, 100% cool, 100% think, etc.) deriving from their slogans: Sustainability and Live positively.
Category Archives: Peter Gregson newer work
Promotional material for the Faculty of Sciences, University of Novi Sad enrollment campaign. We photographed real life objects and used them to design the posters and other materials for each Department of the faculty (chemistry, physics, geography, biology, mathematics, etc.). Ooops she did it again. Milica Pantelic :).
We create ID and logo system for Internet provider Panonit.net.
GRANNYвЂ™S SECRET is the best line of natural home style food products on Serbian market and PeterGregsonStudio task was to create a completely new glass packaging and labels for their products. Since all of our art directors had beautiful warm memories of their grandmas, it didnвЂ™t take long to incorporate them into the design. The label reminds of the old fashioned lace work communicating the tradition and luxury simultaneously and emphasizing that consumers will get a premium product. Furthermore, gentle shapes of the glass packaging were chosen to remind the consumers of the warmth and the taste of grandmaвЂ™s kitchen.
Peter Gregson designed a series of 6 different Coca-Cola cans for the celebration of Coca ColaвЂ™s 125th anniversary. We used old Coca-Cola ads and posters (from 1930вЂ™s, 1940вЂ™s) and implemented them in order to create the can that would remind of the Coca ColaвЂ™s longevity and, at the same, be something completely new.
BEWARE (РџРђР—Р! – in Serbia Cyrillic) is a series of 9 illustrated posters for the primary schools in Novi Sad. Posters are the part of campaign вЂњSAFE WORLDвЂќ of the Public Health Institute of Vojvodina (Serbia) that was aimed at raising awareness of young children and teenagers regarding their safety.
Krc&Ko. (Crunch&Co. in English) is line of various snack products. PGS task was to create entirely new brand on the market, which included visual identity, naming the product and package design. The name Krc&Ko. actually represents the character that enjoys eating various snacks as illustrated on the package (and вЂњcompanyвЂќ is actually KRcвЂ™s friends who represent each of the various snack products).
We were engaged to completely redesign the Bakina Tajna (Granny’s Secret) line of traditionally made products from the Serbian food company FOODLANDвЂ¦ and we did. We redesigned the label and the glass container. The only problem is that it still hasn’t been formally introduced, but it will be very soon (that’s the reason for wrapping around the bottle and jar). As soon as it is introduced, we will be free to fully discover the вЂњGranny’s SecretвЂќ.
Krc&Ko. is a microwave pop-corn line of products that comes in 4 different tastes. PGS task was to create entirely new brand on the market, which included visual identity, naming the product and package design. The name Krc and co. actually represents the character that enjoys eating pop corns as illustrated on the package (and вЂњcompanyвЂќ is actually KRcвЂ™s friends who represent each of the 4 flavors).